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A Successful Freelancer Who Turned Himself into an Ad Agency
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With copywriter Ken Honeywell


This week's guest was a successful freelance writer earning six figures. He worked from home and took meetings in shorts. Why did he give all that up to start his own advertising agency?

Ken Honeywell is an author, ghostwriter, community activist, and partner in Well Done Marketing, a strategic marketing and creative consultancy based in Indianapolis. A 1980 cum laude graduate of Butler University with a BA in Journalism, Ken has more than 25 years’ experience as a professional writer working with such companies as Philips Consumer Electronics, Motorola, Mitsubishi, Bristol-Myers Squibb, Schering-Plough, Eli Lilly, Steak 'n Shake, and the Hoosier Lottery.

Ken's credits include Lead As You Live, Live As You Lead, by Dr. Greg Sipes; Brand Busters, by Chris Wirthwein; Perfect Souls Shine Through, a book of photographs from Lower Manhattan on and just after September 11, by Ed Whitehead; and Real-Time Coaching, by Ron Ernst. He is the author of Bobby Plump: Last of the Small Town Heroes (1998, Good Morning Publishing), the biography of the Indiana high school basketball star whose last-second shot inspired the movie "Hoosiers;" and of InterneXt, an audio book about the future of the Internet (2002, Drive2Learn Publishing). His fiction and poetry have appeared in Chronogram, Arts Indiana, Future Orbits, Byline, Country Feedback, and other magazines, and his short story “Things We Lost In The Fire” was the sixth-place winner in the literary/mainstream division of the 2001 Writers Digest Writing Competition.

Ken is also a community activist. He received Indianapolis Mayor Bart Peterson’s Community Service Award in 2005, and NUVO’s prestigious Cultural Vision Award in 2007 for his work as founder of Tonic Ball and Tonic Gallery, which have become two of Indianapolis’s best-loved fundraising events. Ken is on the board of Second Helpings, a local organization that rescues food and provides hunger relief and job training services. He is also the founder of The Second Story, a new not-for-profit group that is developing creative writing workshops for elementary school students.

Please join Ken and host Paula B. as they discuss:

  • Why he made the move
  • What challenges he faced in making the transition
  • What it's like to manage other writers
  • How he gets business
  • Why this is such a great time to be a writer
  • How his ad agency is contributing to the community.

Interviewee: Ken Honeywell
Host: Paula B.
Date: July 27, 2008
Running time: 43:20
File size: 21 megabytes
Rating: G
Ken Honeywell's Web site: