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Writing the Business Self-Help Book
This episode of The Writing Show is sponsored by our friends at the Dead Robots' Society Podcast

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With Kevin Eikenberry, author of Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time

DOWNLOAD AND LISTEN TO KEVIN EIKENBERRY MP3 HERE

There's a lot of competition among management books, and even more in the self-help arena, so you have to know exactly what you're doing in order to succeed in either genre. This week's guest is a master of both, blending them in a way that captures our imaginations while empowering and inciting us to take action. How in the world did he do that? 

Kevin Eikenberry is a two-time best selling author, speaker, consultant, trainer, coach, leader, learner, husband and father (not necessarily in that order).

He is the Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company that has been helping organizations, teams and individuals reach their potential since 1993. Emphasizing the power of learning, Kevin’s specialties include leadership, teams and teamwork, organizational culture, facilitating change, training trainers, and more.

He has worked with Fortune 500 companies, small firms, universities, government agencies, hospitals and more. His client list includes the American Red Cross, Chevron Phillips Chemical Company, John Deere, OPTI Canada, Purdue University, Sears Canada, Shell, Southwest Airlines, the U.S. Marine Corps, and the U.S. Mint.

Kevin also is the creator and content developer of The Remarkable Leadership Learning System, a continual leadership development process focused on developing the 13 competencies of remarkable leaders with virtually delivered content to leaders worldwide.

Join Kevin and host Paula B. as they probe:

  • What the secrets of writing effective business self-help books are
  • Why stories and anecdotes are so engaging
  • What the relationship between a self-help author and his audience is
  • Why numbers are important in business books
  • How to make a business self-help book stand out from the pack.

Interviewee: Kevin Eikenberry
Host: Paula B.
Date: March 2, 2008
Running time: 42:52
File size: 21 megabytes
Rating: G
Kevin's Web sites: KevinEikenberry.com; Remarkable Leadership

Purchase Kevin's books at Amazon.com: