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Writing White Papers (It’s Lucrative!)

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With white paper guru Michael Stelzner


If you’re looking for a writing specialty that will catapult you out of the “starving writer” ghetto, you may want to consider an up-and-coming option: white papers.

Michael Stelzner is best known as the author of the bestselling book Writing White Papers: How to Capture Readers and Keep Them Engaged.

He began his corporate marketing career at a leading disk, tape and RAID equipment value-added reseller where he managed product marketing. He went on to co-found an Internet corporation with an expertise in language translation and Web marketing, and then his own marketing firm Stelzner Consulting.

Michael has been widely published. He is the editor of the WhitePaperSource Newsletter and founder of the Internet’s only portal dedicated to the writing and marketing of white papers, WhitePaperSource.

Please join Michael and host Paula B. as they examine:

  • What a white paper is
  • What qualifications you need to write white papers
  • What sorts of personalities are best suited to writing white papers
  • What you should and shouldn’t do when writing white papers
  • How much money you can make writing white papers
  • How to find clients.

Interviewee: Michael Stelzner
Host: Paula B.
Date: September 23, 2007
Running time: 39:13
File size: 19 megabytes
Rating: G
Michael Stelzner’s Web site:
Michael Stelzner’s blog: Writing White Papers

Purchase Michael’s book at