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Writing for the Web

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With former Apple writer Karen G. Anderson


The Web has created dazzling new opportunities for writers. Today’s guest, a former writer for iTunes and other Apple projects, explains how you can get involved.

For the past decade Karen Anderson has been involved in writing, designing and producing user-friendly Web content for consumer audiences. From 2000 to 2006 she worked for Apple as a writer for iReview and the iTunes Music Store and as the managing editor for the one-million-member .Mac Internet services Web site. Karen currently writes content for commercial Web sites as part of a Seattle search engine optimization team.

Karen was a reviewer for the 2007 Webby Awards. She appeared recently as a guest blogger on Deborah Ng’s Freelancing Writing Jobs, asking “Is Copy Editing Extinct?” and spoke at Ignite Seattle on the topic of survival tips for the technology workplace.

Karen’s pre-blogging career included stints as an investigative reporter, a magazine editor, a media relations person, a digital publisher, and a crime fiction reviewer. She is a member of Women in Digital Journalism, Biznik, and the National Book Critics Circle and has served on boards and development committees for nonprofit organizations including Seattle’s Northwest Folklife.

Please join Karen and Paula B. as we surf our way through:

  • What opportunities there are for writing on the Web
  • How search engine optimization affects Web writers
  • What “chunking” is
  • Why it’s so important to get “signup pathways” right
  • What white papers are and why writers should care
  • What it was like evaluating sites for the Webby awards
  • What it was like writing for iTunes and other Apple projects
  • Why she left Apple to go out on her own
  • How well Web writers can do financially
  • What qualifications you should have to write for the Web (and get paid for it).

Following Karen’s interview we have a quick chat with author Bob Andelman about his new interview podcast and blog, Mr. Media, and get a Jeff’s eye view of the perils of narrow-focusing from author Jeff DeRego.

Interviewee: Karen G. Anderson
Host: Paula B.
Date: July 9, 2007
Running time: 01:33:32
File size: 45 megabytes
Rating: G
Karen Anderson’s Web site: