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Episode 5, How Not to Run an Online Bookstore: The Post Office

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With Writing Show host, Paula Berinstein.

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 5? MP3 HERE

VIEW A TRANSCRIPT OF “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 5? HERE

 

In 2003, Paula Berinstein and her husband did a really stupid thing: they started an online bookstore. In 2004, humiliated and a great deal poorer (but wiser), they closed it.

In episode 5 of “How Not to Run an Online Bookstore,” Paula talks about what it took to get books to customers and what it was like to work with the inscrutable U.S. Post Office, including:

  • Why books are so difficult to pack and ship
  • How we solved the packing challenge
  • How we schlepped a lot of stuff to the post office more or less elegantly
  • How to avoid waiting in line at the post office
  • Why we chose to use the U.S. Postal Service despite its drawbacks
  • How Postal Service practices and behavior baffled us
  • What media mail is and why media it isn’t as attractive an alternative as it might appear.

Join Paula for this multi-part series that will be aired a little at a time. And for heaven’s sake, don’t do what she did!

Interviewee: Paula Berinstein
Host: Paula B
Date: April 17, 2006
Running time: 30:27 minutes
File size: 22 megabytes
Rating: G

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 5? MP3 HERE