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Episode 4, How Not to Run an Online Bookstore: The Trade Show

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With Writing Show host, Paula Berinstein

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 4? MP3 HERE

VIEW A TRANSCRIPT OF “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 4? HERE

 

In 2003, Paula Berinstein and her husband did a really stupid thing: they started an online bookstore. In 2004, humiliated and a great deal poorer (but wiser), they closed it.

In episode 4 of “How Not to Run an Online Bookstore,” Paula reveals how they sold their first books–in the the most expensive and difficult way possible–and details the sad truths about the one and only trade show they did, including:

  • How much they paid for their booth, furniture, and all the little things you never think of unless you’ve already done trade shows
  • What sorts of equipment you need to sell merchandise from your booth
  • What kind of insurance they got
  • How they decided which titles to bring
  • How they got all their stuff to the show
  • Why gathering leads at the show was a complete waste
  • What to look out for when selecting a booth
  • How much money they lost on the trade show

Join Paula for this multi-part series that will be aired a little at a time. And for heaven’s sake, don’t do what she did!

Interviewee: Paula Berinstein
Host: Paula B
Date: February 27, 2006
Running time: 21:45 minutes
File size: 16 megabytes
Rating: G
Hints for writing log lines: here

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 4? MP3 HERE