Episode 2: How Not to Run an Online Bookstore
With Writing Show host, Paula Berinstein
DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 2? MP3 HERE
VIEW A TRANSCRIPT OF “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 2? HERE
In 2003, Paula Berinstein and her husband did a really stupid thing: they started an online bookstore. In 2004, humiliated and a great deal poorer (but wiser), they closed it.
In episode 2 of “How Not to Run an Online Bookstore,” Paula explains sadly:
- How they wasted months developing a custom Web site
- Why they rented an office they didn’t really need
- How damaged books received from wholesalers and publishers almost put them out of business
- What they did when customers ordered books subsequently found to be damaged
Join Paula for this multi-part series that will be aired a little at a time. And for heaven’s sake, don’t do what she did!
Interviewee: Paula Berinstein
Host: Paula B
Date: December 19, 2005
Running time: 10:38 minutes
File size: 7 megabytes
Rating:: G