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Episode 2: How Not to Run an Online Bookstore

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With Writing Show host, Paula Berinstein

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 2? MP3 HERE

VIEW A TRANSCRIPT OF “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 2? HERE

 

In 2003, Paula Berinstein and her husband did a really stupid thing: they started an online bookstore. In 2004, humiliated and a great deal poorer (but wiser), they closed it.

In episode 2 of “How Not to Run an Online Bookstore,” Paula explains sadly:

  • How they wasted months developing a custom Web site
  • Why they rented an office they didn’t really need
  • How damaged books received from wholesalers and publishers almost put them out of business
  • What they did when customers ordered books subsequently found to be damaged

Join Paula for this multi-part series that will be aired a little at a time. And for heaven’s sake, don’t do what she did!

Interviewee: Paula Berinstein
Host: Paula B
Date: December 19, 2005
Running time: 10:38 minutes
File size: 7 megabytes
Rating:: G

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 2? MP3 HERE