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Secrets of a Professional Greeting Card Writer

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With Lisa Riggin, a senior writer at Hallmark

DOWNLOAD AND LISTEN TO LISA RIGGIN MP3 HERE

Purchase a transcript of this interview at the Amazon Kindle Store:

‘Tis the season for greeting cards. We all send and receive them, but few of us know how they’re produced. Professional card writer Lisa Riggin joins us to reveal secrets from this glamorous world.

When Lisa got her job at Hallmark, she had done no professional writing. Now she writes for a number of Hallmark products, including cards for kids, Mahogany cards, and Keepsake ornaments. Find out what it takes to follow in Lisa’s footsteps. It’s easier than you think!

In this fascinating look behind the scenes at one of the world’s largest card companies, Lisa explains:

  • How she got into greeting card writing without previous experience
  • How her assignments are worded
  • Which comes first–the writing or the art work
  • How the writers stay fresh
  • What the lead time for writing cards is (you may be surprised)
  • How many writers work at Hallmark
  • Whether male and female writers work differently
  • What happens after she submits a card
  • How meeting with card-buying consumers has changed her approach

Join Lisa and host Paula B. as they probe the inner workings of the greeting card world.

Interviewee: Lisa Riggin
Host: Paula B
Date: December 12, 2005
Running time: 34:51 minutes
File size: 21 megabytes
Rating:: G
Hallmark’s Web site: Hallmark

DOWNLOAD AND LISTEN TO LISA RIGGIN MP3 HERE

VIEW A TRANSCRIPT OF LISA’S INTERVIEW HERE

Samples of Lisa’s cards. Click on the thumbnails to see larger images.

 

All cards copyright Hallmark Licensing, Inc., Hallmark Cards, Inc.

Purchase a transcript of this interview at the Amazon Kindle Store: