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Episode 1, How Not to Run an Online Bookstore

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With Writing Show host, Paula Berinstein

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 1? MP3 HERE

VIEW A TRANSCRIPT OF “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 1? HERE

 

In 2003, Paula Berinstein and her husband did a really stupid thing: they started an online bookstore. In 2004, humiliated and a great deal poorer (but wiser), they closed it.

In episode 1 of “How Not to Run an Online Bookstore,” Paula explains:

  • How they came up with such a dumb idea in the first place
  • How they luckily managed to avoid following an even dumber path
  • Why it was so difficult to get started
  • Why having a bricks and mortar store is a waste of time
  • What the best thing about the whole enterprise turned out to be

Join Paula for this multi-part series that will be aired a little at a time. And for heaven’s sake, don’t do what she did!

Interviewee: Paula Berinstein
Host: Paula B
Date: November 14, 2005
Running time: 9:33 minutes
File size: 6 megabytes
Rating:: G

DOWNLOAD AND LISTEN TO “HOW NOT TO RUN AN ONLINE BOOKSTORE, EPISODE 1? MP3 HERE